HOUSTON, November 29, 2011– Stonebridge, a leading information technology consulting firm, today announced that its 360° Catalyst integrated online marketing campaign has been awarded the 2011 Lantern Award for business-to-business (B2B) marketing excellence.
The Lantern Awards are sponsored by the Business Marketing Association (BMA) Houston and are intended to celebrate top-quality creative and strategic B2B communications.
“Winning the Lantern Award is a reaffirmation of our ‘repetitive touch’ marketing approach,” said Matthew Childress, Stonebridge’s Senior Vice President who oversees the company’s brand management. “Over the past two years we have put maximum effort into projecting a clean, consistent brand across all marketing channels – web, email marketing, social media, media relations, and print – and to continuously touching our customers with a consistent message. We are extremely pleased that a prestigious professional marketing organization such as BMA has given our efforts two thumbs up.”
The 360° Catalyst Program utilized a combination of online marketing and social media tools to promote a defined application development program designed to deliver a search-driven prototype based on Stonebridge’s 360° Solution Framework.
The 360° Catalyst campaign was spearheaded by an attention-grabbing email campaign with the provocative title “360°: It’s Your Asset on the Line!” The email included links to three role-specific video demonstrations of 360° applications in actions as well as links to unique content on the company’s website. Additionally, the campaign leveraged social media channels such as Facebook, Twitter and LinkedIn.
Stonebridge developed the award-winning 360° Catalyst program entirely in-house, driven by a Stonebridge creative team comprising the company’s solution development, marketing and management groups.
In winning the 2011 Lantern Award, Stonebridge beat out several top-tier marketing agencies. “The fact that we won competing against world-class agencies whose sole job is brand marketing is just incredible and speaks volumes about the validity and value of our approach,” Childress added.
About Stonebridge
Stonebridge is an information technology consulting firm focused on helping organizations harness the power of their people, processes and technology. Our clients look to us as a strategic partner with a shared commitment to achieving their business objectives and maximizing their business performance. Founded in 1995 on a commitment to establishing high-value strategic alliances with our clients, Stonebridge has provided business solutions to organizations in all major industries, representing private, public, government, and non-profit entities. More info at www.sbconsulting.com.