360° Catalyst Focuses Market’s Attention on Strategic Value of 360° Solution Framework

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TULSA, Okla., October 25, 2011 – Stonebridge, an award-winning information technology consulting company, today announced that its 360° Catalyst offering, based on the company’s 360° Solution Framework, has generated a tremendous amount of buzz in the market since its debut in April – and has generated a significant number of new Stonebridge clients.

According to Travis Osborne, Stonebridge’s Vice President of Solution Development, the idea for the 360° Solution Framework originated in the oil & gas industry. But the 360° message is resonating with new and existing Stonebridge clients in other industries, including utilities and application service providers.

“The response from the market has been satisfying in that it provides objective confirmation of the value and business benefits inherent in the 360° approach,” Osborne said.

360° Catalyst provides a low-risk / high-reward way for clients to assess the value of Stonebridge’s 360° Solution Framework by delivering a prototype of a search-driven, map-based mashup application using the client’s data, organized around the client’s core business asset, delivered via a common user interface (UI) and utilizing the latest in data visualization techniques.

“The 360° Catalyst offering has enabled a number of new clients to apply the 360° architectural approach in creative ways,” Osborne said. “And while these new clients each have a unique ‘360° story’ to tell, a few common plotlines have emerged.”

  • Focus on the business’ core asset. Business users and IT across many different industry segments quickly grasp the simplicity of the 360° asset-centric approach to information architecture and presentation. For one new 360° client in the O&G industry, the core asset is a segment of pipeline. For an oilfield services company, it is transport trucks and drilling rigs. For a major utilities company, it is a smart meter or transformer or customer rooftop.
  • Integrate third-party data. These new 360° clients are tapping into third-party data, whether public or paid subscription, to augment data from their own systems. 360° allows companies to integrate internal and external data sources and bring that information into a common UI. For one client, it is data from third-party GPS devices to track the location of vehicles. For another, it is multi-faceted weather and climate information used to provide context for power outages. For another, it is the landscape of competitive shale natural gas wells permitted within a timeframe and a geography.
  • Leverage proven geospatial data. Many of 360° clients use sophisticated, established software such as Esri ArcGIS Server as their corporate geospatial repository. These companies are discovering innovative new ways to share this valuable data with users outside of the GIS group. More importantly, 360° allows clients to combine and integrate that existing GIS data in new ways – such as with ERP data. One Stonebridge client is leveraging 360° to create a more visual way to present SCADA data for near real-time automated well data retrieval. Another is evaluating the distance between newly-drilled wells and their pipelines within contractual agreement areas.

About Stonebridge

Stonebridge is an information technology consulting firm focused on helping organizations harness the power of their people, processes and technology. Our clients look to us as a strategic partner with a shared commitment to achieving their business objectives and maximizing their business performance. Founded in 1995 on a commitment to establishing high-value strategic alliances with our clients, Stonebridge has provided business solutions to organizations in all major industries, representing private, public, government, and non-profit entities. More info at www.sbconsulting.com.